The Marketing Management
- Marketing Management can be defined as the analysis, planning, implementation and control of plans designed to create, build as well as maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives.
- Now, let's briefly analyse these elements...
- Analysis: this is all the information gathered on the target customers.
- Planning: this element focuses mainly on the future and entails what the company plans to achieve, and in what manner.
- Implementation: implementing basically refers to the company putting plans into action.
- Control: the marketing department here would evaluate any results gathered from studies/research made.
The Marketing Planning Cycle
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